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Hubspot Inc. (HUBS) Stock Fundamental Analysis & AI Rating 2026

HUBS NYSE Services-Prepackaged Software NY CIK: 0001404655
Recently Updated • Analysis: Apr 11, 2026 • SEC Data: 2025-12-31
Combined AI Rating
BUY
74% Confidence
AGREEMENT
HOLD
70% Conf
BUY
78% Conf

📊 HUBS Key Takeaways

Revenue: $3.1B
Net Margin: 1.5%
Free Cash Flow: $707.6M
Current Ratio: 1.67x
Debt/Equity: 0.00x
EPS: $0.86
AI Rating: HOLD with 70% confidence
Hubspot Inc. (HUBS) receives a BUY rating with 74% confidence from our AI fundamental analysis based on SEC 10-K filings. With revenue of $3.1B, net profit margin of 1.5%, and return on equity (ROE) of 2.2%, Hubspot Inc. demonstrates strong fundamentals in the Technology sector. Below is our complete HUBS stock analysis for 2026.

Is Hubspot Inc. (HUBS) a Good Investment?

Claude

HubSpot demonstrates strong SaaS fundamentals with exceptional free cash flow generation (22.6% FCF margin) and a fortress balance sheet ($882.2M cash, zero debt), but concerning profitability metrics (0.2% operating margin, 2.2% ROE) signal operational leverage challenges despite excellent 83.8% gross margins. The severe disconnect between cash flow and accounting profitability raises questions about cost structure sustainability that must be resolved before confidence increases.

ChatGPT

HubSpot is growing revenue ~19% with very high gross margins and strong free cash flow (23% FCF margin), backed by a net-cash balance sheet and solid liquidity. GAAP profitability is still thin, but improving operating leverage and durable subscription economics point to margin expansion.

Why Buy Hubspot Inc. Stock? HUBS Key Strengths

Claude
  • + Exceptional free cash flow generation: $707.6M (22.6% FCF margin) demonstrates underlying business strength despite low accounting profits
  • + Fortress balance sheet: $882.2M cash, zero long-term debt, 1.67x current ratio provides financial stability and strategic flexibility
  • + Superior SaaS economics: 83.8% gross margin indicates strong unit economics, pricing power, and scalable business model
ChatGPT
  • + High gross margin and strong FCF conversion
  • + Near-20% growth at multi-billion revenue scale
  • + Net cash, low leverage, healthy liquidity

HUBS Stock Risks: Hubspot Inc. Investment Risks

Claude
  • ! Severe profitability gap: 83.8% gross margin vs 0.2% operating margin means >83% of gross profit consumed by operating expenses, indicating cost discipline issues
  • ! Weak capital returns: 2.2% ROE and 1.2% ROA are unacceptable for a mature $3.1B revenue SaaS company and suggest inefficient capital deployment
  • ! Operating leverage deterioration: Company must demonstrate clear path to 20-30% operating margins typical of mature SaaS; current 0.2% is unsustainable long-term
ChatGPT
  • ! GAAP operating margin near breakeven and low ROE/ROA
  • ! Intense competition in CRM/marketing automation may pressure growth and pricing
  • ! Potential growth deceleration and SBC-driven GAAP dilution risk

Key Metrics to Watch

Claude
  • * Operating margin trajectory: Critical to monitor if company can improve from 0.2% toward industry-standard 20-30% range through cost discipline
  • * Free cash flow to net income bridge: Track the gap-closing mechanism - is the $662.7M difference driven by sustainable non-cash charges or operational red flags?
  • * Revenue growth deceleration: Monitor if 19.2% growth rate can stabilize while profitability improves, or if company sacrificing profitability for growth sustainability
ChatGPT
  • * Operating margin
  • * Revenue growth rate (YoY)

Hubspot Inc. (HUBS) Financial Metrics & Key Ratios

Revenue
$3.1B
Net Income
$45.9M
EPS (Diluted)
$0.86
Free Cash Flow
$707.6M
Total Assets
$3.9B
Cash Position
$882.2M

💡 AI Analyst Insight

The 22.6% free cash flow margin provides substantial flexibility for dividends, buybacks, and strategic investments.

HUBS Profit Margin, ROE & Profitability Analysis

Gross Margin 83.8%
Operating Margin 0.2%
Net Margin 1.5%
ROE 2.2%
ROA 1.2%
FCF Margin 22.6%

HUBS vs Technology Sector: How Hubspot Inc. Compares

How Hubspot Inc. compares to Technology sector averages

Net Margin
HUBS 1.5%
vs
Sector Avg 18.0%
HUBS Sector
ROE
HUBS 2.2%
vs
Sector Avg 22.0%
HUBS Sector
Current Ratio
HUBS 1.7x
vs
Sector Avg 2.5x
HUBS Sector
Debt/Equity
HUBS 0.0x
vs
Sector Avg 0.5x
HUBS Sector

Sector benchmarks are approximate industry averages. Actual sector performance may vary.

Is Hubspot Inc. Stock Overvalued? HUBS Valuation Analysis 2026

Based on fundamental analysis, Hubspot Inc. has mixed fundamental signals relative to the Technology sector in 2026.

Return on Equity
2.2%
Sector avg: 22%
Net Profit Margin
1.5%
Sector avg: 18%
Revenue Growth
N/A
Year-over-year
Debt/Equity
0.00x
Sector avg: 0.5x

Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.

Hubspot Inc. Balance Sheet: HUBS Debt, Cash & Liquidity

Current Ratio
1.67x
Quick Ratio
1.67x
Debt/Equity
0.00x
Debt/Assets
46.4%
Interest Coverage
4.02x
Long-term Debt
N/A

HUBS Revenue & Earnings Growth: 5-Year Financial Trend

HUBS 5-year financial data: Year 2021: Revenue $1.3B, Net Income -$53.7M, EPS N/A. Year 2022: Revenue $1.7B, Net Income -$85.0M, EPS $-1.90. Year 2023: Revenue $2.2B, Net Income -$77.8M, EPS $-1.66. Year 2024: Revenue $2.6B, Net Income -$107.3M, EPS $-2.23. Year 2025: Revenue $3.1B, Net Income -$164.5M, EPS $-3.30.
Revenue
Net Income
EPS (right axis)

5-Year Trend Summary: Hubspot Inc.'s revenue has grown significantly by 141% over the 5-year period, indicating strong business expansion. The most recent EPS of $-3.30 indicates the company is currently unprofitable.

HUBS Revenue Growth, EPS Growth & YoY Performance

Revenue Growth
N/A
Year-over-year
Net Income Growth
N/A
Year-over-year
EPS Growth
N/A
Earnings per share
FCF Margin
22.6%
Free cash flow / Revenue

HUBS Quarterly Earnings & Performance

Quarterly financial performance data for Hubspot Inc. including revenue, net income, and earnings per share.
Quarter Revenue Net Income EPS
Q3 2025 $669.7M -$355.0K $-0.01
Q2 2025 $637.2M -$3.3M $-0.06
Q1 2025 $617.4M $5.9M $0.12
Q3 2024 $557.6M -$355.0K $-0.01
Q2 2024 $529.1M $5.9M $-0.17
Q1 2024 $501.6M $5.9M $0.12
Q3 2023 $444.0M -$5.5M $-0.11
Q2 2023 $421.8M -$9.3M $-1.18

Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.

Hubspot Inc. Dividends, Buybacks & Capital Allocation

Operating Cash Flow
$760.7M
Cash generated from operations
Stock Buybacks
$500.0M
Shares repurchased (TTM)
Capital Expenditures
$53.2M
Investment in assets
Dividends
None
No dividend program

HUBS SEC Filings: Latest 10-K & 10-Q Analysis

Access official SEC EDGAR filings for Hubspot Inc. (CIK: 0001404655)

📋 Recent SEC Filings

Date Form Document Action
Apr 3, 2026 4 xslF345X06/ownership.xml View →
Apr 3, 2026 4 xslF345X06/ownership.xml View →
Apr 3, 2026 4 xslF345X06/ownership.xml View →
Apr 3, 2026 4 xslF345X06/ownership.xml View →
Apr 3, 2026 4 xslF345X06/ownership.xml View →

Frequently Asked Questions about HUBS

What is the AI rating for HUBS?

Hubspot Inc. (HUBS) has a Combined AI Rating of BUY from Claude (HOLD) and ChatGPT (BUY) with 74% combined confidence, based on fundamental analysis of SEC EDGAR filings.

What are HUBS's key strengths?

Claude: Exceptional free cash flow generation: $707.6M (22.6% FCF margin) demonstrates underlying business strength despite low accounting profits. Fortress balance sheet: $882.2M cash, zero long-term debt, 1.67x current ratio provides financial stability and strategic flexibility. ChatGPT: High gross margin and strong FCF conversion. Near-20% growth at multi-billion revenue scale.

What are the risks of investing in HUBS?

Claude: Severe profitability gap: 83.8% gross margin vs 0.2% operating margin means >83% of gross profit consumed by operating expenses, indicating cost discipline issues. Weak capital returns: 2.2% ROE and 1.2% ROA are unacceptable for a mature $3.1B revenue SaaS company and suggest inefficient capital deployment. ChatGPT: GAAP operating margin near breakeven and low ROE/ROA. Intense competition in CRM/marketing automation may pressure growth and pricing.

What is HUBS's revenue and growth?

Hubspot Inc. reported revenue of $3.1B.

Does HUBS pay dividends?

Hubspot Inc. does not currently pay dividends.

Where can I find HUBS SEC filings?

Official SEC filings for Hubspot Inc. (CIK: 0001404655) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.

What is HUBS's EPS?

Hubspot Inc. has a diluted EPS of $0.86.

How is the AI analysis conducted?

Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.

Is HUBS a good stock to buy right now?

Based on our AI fundamental analysis in April 2026, Hubspot Inc. has a BUY rating with 74% confidence. The AI analysis suggests favorable fundamentals based on SEC filings. This is not investment advice.

Is HUBS stock overvalued or undervalued?

Valuation metrics for HUBS: ROE of 2.2% (sector avg: 22%), net margin of 1.5% (sector avg: 18%). Compare these metrics with sector averages to assess valuation.

Should I buy HUBS stock in 2026?

Our dual AI analysis gives Hubspot Inc. a combined BUY rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.

What is HUBS's free cash flow?

Hubspot Inc.'s operating cash flow is $760.7M, with capital expenditures of $53.2M. FCF margin is 22.6%.

How does HUBS compare to other Technology stocks?

Vs Technology sector averages: Net margin 1.5% (avg: 18%), ROE 2.2% (avg: 22%), current ratio 1.67 (avg: 2.5).

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Disclaimer: This analysis is generated by Claude AI (Anthropic) and ChatGPT (OpenAI) based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: Apr 11, 2026 | Data as of: 2025-12-31 | Powered by Claude AI