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Under Armour, Inc. (UA) Stock Fundamental Analysis & AI Rating 2026

UA NYSE Apparel & Other Finishd Prods of Fabrics & Similar Matl MD CIK: 0001336917
Updated This Month • Analysis: Mar 19, 2026 • SEC Data: 2025-12-31
Combined AI Rating
SELL
84% Confidence
STRONG AGREEMENT
SELL
85% Conf
SELL
82% Conf

📊 UA Key Takeaways

Revenue: $3.8B
Net Margin: -11.9%
Free Cash Flow: $185.1M
Current Ratio: 1.43x
Debt/Equity: 0.69x
EPS: $-1.06
AI Rating: SELL with 85% confidence
Under Armour, Inc. (UA) receives a SELL rating with 84% confidence from our AI fundamental analysis based on SEC 10-K filings. With revenue of $3.8B, net profit margin of -11.9%, and return on equity (ROE) of -31.5%, Under Armour, Inc. demonstrates mixed fundamentals in the Consumer sector. Below is our complete UA stock analysis for 2026.

Is Under Armour, Inc. (UA) a Good Investment?

Claude

Under Armour faces severe operational challenges with negative operating and net income despite flat revenue growth, indicating structural profitability issues beyond cyclical headwinds. While the company maintains positive free cash flow and adequate liquidity, the -31.5% ROE and -3.4% operating margin suggest fundamental business model stress that requires significant operational turnaround.

ChatGPT

Under Armour’s fundamentals show a weak earnings profile: revenue is flat, operating results are negative, and net losses widened sharply, indicating that the business is not converting sales into sustainable profitability. While gross margin remains respectable and free cash flow is still positive, current cash generation appears to be offset by poor earnings quality, weak returns on capital, and limited margin of safety if operating performance does not recover.

Why Buy Under Armour, Inc. Stock? UA Key Strengths

Claude
  • + Positive free cash flow of $185.1M provides liquidity buffer despite losses
  • + Gross margin of 46.6% demonstrates pricing power and product quality in core business
  • + Current ratio of 1.43x indicates adequate short-term liquidity position
  • + Manageable debt-to-equity ratio of 0.69x provides financial flexibility
ChatGPT
  • + Gross margin of 46.6% suggests the brand still retains pricing power and product-level profitability
  • + Positive operating cash flow and free cash flow indicate the business is still generating cash despite accounting losses
  • + Liquidity is adequate with a 1.43x current ratio, 0.92x quick ratio, and meaningful cash on hand

UA Stock Risks: Under Armour, Inc. Investment Risks

Claude
  • ! Operating margin of -3.4% and net margin of -11.9% indicate fundamental unprofitability and operational inefficiency
  • ! Stagnant revenue growth (0.0% YoY) combined with operating losses suggests inability to achieve profitable scale
  • ! Negative interest coverage ratio of -3.5x indicates insufficient operating earnings to service debt obligations
  • ! Quick ratio of 0.92x falls below 1.0x, raising concerns about ability to cover current liabilities with liquid assets
  • ! Deteriorating net income performance (-186.7% YoY) demonstrates worsening profitability trajectory
ChatGPT
  • ! Severe profitability deterioration with negative operating margin, negative net margin, and sharply worse net income
  • ! Negative ROE and ROA indicate inefficient use of shareholder capital and assets
  • ! Negative interest coverage and nearly $1.0B of long-term debt reduce financial flexibility if earnings remain weak

Key Metrics to Watch

Claude
  • * Operating margin trend toward positive territory
  • * Revenue growth acceleration paired with cost structure improvement
  • * Free cash flow sustainability as operating losses may eventually impact liquidity
  • * Gross margin stability to confirm product demand remains intact
  • * Quarterly earnings trajectory for signs of operational turnaround
ChatGPT
  • * Operating margin recovery and net income trend
  • * Free cash flow durability alongside inventory and working-capital efficiency

Under Armour, Inc. (UA) Financial Metrics & Key Ratios

Revenue
$3.8B
Net Income
$-452.3M
EPS (Diluted)
$-1.06
Free Cash Flow
$185.1M
Total Assets
$4.6B
Cash Position
$464.6M

💡 AI Analyst Insight

The relatively thin 4.9% FCF margin may limit capital allocation flexibility.

UA Profit Margin, ROE & Profitability Analysis

Gross Margin 46.6%
Operating Margin -3.4%
Net Margin -11.9%
ROE -31.5%
ROA -9.8%
FCF Margin 4.9%

UA vs Consumer Sector: How Under Armour, Inc. Compares

How Under Armour, Inc. compares to Consumer sector averages

Net Margin
UA -11.9%
vs
Sector Avg 8.0%
UA Sector
ROE
UA -31.5%
vs
Sector Avg 18.0%
UA Sector
Current Ratio
UA 1.4x
vs
Sector Avg 1.5x
UA Sector
Debt/Equity
UA 0.7x
vs
Sector Avg 0.8x
UA Sector

Sector benchmarks are approximate industry averages. Actual sector performance may vary.

Is Under Armour, Inc. Stock Overvalued? UA Valuation Analysis 2026

Based on fundamental analysis, Under Armour, Inc. shows some fundamental concerns relative to the Consumer sector in 2026.

Return on Equity
-31.5%
Sector avg: 18%
Net Profit Margin
-11.9%
Sector avg: 8%
Revenue Growth
N/A
Year-over-year
Debt/Equity
0.69x
Sector avg: 0.8x

Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.

Under Armour, Inc. Balance Sheet: UA Debt, Cash & Liquidity

Current Ratio
1.43x
Quick Ratio
0.92x
Debt/Equity
0.69x
Debt/Assets
69.0%
Interest Coverage
-3.48x
Long-term Debt
$989.7M

UA Revenue & Earnings Growth: 5-Year Financial Trend

UA 5-year financial data: Year 2025: Revenue $5.9B, Net Income $374.5M, EPS $0.81.
Revenue
Net Income
EPS (right axis)

5-Year Trend Summary: Under Armour, Inc.'s revenue has remained relatively flat over the 5-year period, with a 0% decline. The most recent EPS of $0.81 reflects profitable operations.

UA Revenue Growth, EPS Growth & YoY Performance

Revenue Growth
N/A
Year-over-year
Net Income Growth
N/A
Year-over-year
EPS Growth
N/A
Earnings per share
FCF Margin
4.9%
Free cash flow / Revenue

UA Quarterly Earnings & Performance

Quarterly financial performance data for Under Armour, Inc. including revenue, net income, and earnings per share.
Quarter Revenue Net Income EPS
Q3 2026 $1.3B $1.2M $0.00
Q2 2026 $1.3B -$18.8M $-0.04
Q1 2026 $1.1B -$2.6M $-0.01
Q3 2025 $1.4B $1.2M $0.00
Q2 2025 $1.4B $104.7M $0.23
Q1 2025 $1.2B $10.0M $0.02

Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.

Under Armour, Inc. Dividends, Buybacks & Capital Allocation

Operating Cash Flow
$257.1M
Cash generated from operations
Stock Buybacks
$25.0M
Shares repurchased (TTM)
Capital Expenditures
$72.0M
Investment in assets
Dividends
None
No dividend program

UA SEC Filings: Latest 10-K & 10-Q Analysis

Access official SEC EDGAR filings for Under Armour, Inc. (CIK: 0001336917)

📋 Recent SEC Filings

Date Form Document Action
Apr 2, 2026 4 xslF345X06/wk-form4_1775178452.xml View →
Apr 2, 2026 4 xslF345X06/wk-form4_1775178329.xml View →
Apr 2, 2026 4 xslF345X06/wk-form4_1775178171.xml View →
Apr 2, 2026 4 xslF345X06/wk-form4_1775177973.xml View →
Apr 2, 2026 4 xslF345X06/wk-form4_1775177887.xml View →

Frequently Asked Questions about UA

What is the AI rating for UA?

Under Armour, Inc. (UA) has a Combined AI Rating of SELL from Claude (SELL) and ChatGPT (SELL) with 84% combined confidence, based on fundamental analysis of SEC EDGAR filings.

What are UA's key strengths?

Claude: Positive free cash flow of $185.1M provides liquidity buffer despite losses. Gross margin of 46.6% demonstrates pricing power and product quality in core business. ChatGPT: Gross margin of 46.6% suggests the brand still retains pricing power and product-level profitability. Positive operating cash flow and free cash flow indicate the business is still generating cash despite accounting losses.

What are the risks of investing in UA?

Claude: Operating margin of -3.4% and net margin of -11.9% indicate fundamental unprofitability and operational inefficiency. Stagnant revenue growth (0.0% YoY) combined with operating losses suggests inability to achieve profitable scale. ChatGPT: Severe profitability deterioration with negative operating margin, negative net margin, and sharply worse net income. Negative ROE and ROA indicate inefficient use of shareholder capital and assets.

What is UA's revenue and growth?

Under Armour, Inc. reported revenue of $3.8B.

Does UA pay dividends?

Under Armour, Inc. does not currently pay dividends.

Where can I find UA SEC filings?

Official SEC filings for Under Armour, Inc. (CIK: 0001336917) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.

What is UA's EPS?

Under Armour, Inc. has a diluted EPS of $-1.06.

How is the AI analysis conducted?

Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.

Is UA a good stock to buy right now?

Based on our AI fundamental analysis in April 2026, Under Armour, Inc. has a SELL rating with 84% confidence. Review the strengths and risks sections above before making a decision. This is not investment advice.

Is UA stock overvalued or undervalued?

Valuation metrics for UA: ROE of -31.5% (sector avg: 18%), net margin of -11.9% (sector avg: 8%). Compare these metrics with sector averages to assess valuation.

Should I buy UA stock in 2026?

Our dual AI analysis gives Under Armour, Inc. a combined SELL rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.

What is UA's free cash flow?

Under Armour, Inc.'s operating cash flow is $257.1M, with capital expenditures of $72.0M. FCF margin is 4.9%.

How does UA compare to other Consumer stocks?

Vs Consumer sector averages: Net margin -11.9% (avg: 8%), ROE -31.5% (avg: 18%), current ratio 1.43 (avg: 1.5).

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Disclaimer: This analysis is generated by Claude AI (Anthropic) and ChatGPT (OpenAI) based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: Mar 19, 2026 | Data as of: 2025-12-31 | Powered by Claude AI