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Honest Company, Inc. (HNST) Stock Fundamental Analysis & AI Rating 2026

HNST Nasdaq Retail-Catalog & Mail-Order Houses DE CIK: 0001530979
Recently Updated • Analysis: Apr 11, 2026 • SEC Data: 2025-12-31
Combined AI Rating
SELL
66% Confidence
AGREEMENT
SELL
68% Conf
HOLD
65% Conf

📊 HNST Key Takeaways

Revenue: $371.3M
Net Margin: -4.2%
Free Cash Flow: $13.6M
Current Ratio: 3.98x
Debt/Equity: 0.00x
EPS: $-0.14
AI Rating: SELL with 68% confidence
Honest Company, Inc. (HNST) receives a SELL rating with 66% confidence from our AI fundamental analysis based on SEC 10-K filings. With revenue of $371.3M, net profit margin of -4.2%, and return on equity (ROE) of -9.2%, Honest Company, Inc. demonstrates mixed fundamentals in the Consumer sector. Below is our complete HNST stock analysis for 2026.

Is Honest Company, Inc. (HNST) a Good Investment?

Claude

Honest Company faces fundamental profitability challenges with declining revenue (-1.9% YoY), negative operating margins (-5.0%), and negative net income (-15.7M), indicating operational distress. While the balance sheet remains solid with minimal debt and strong liquidity, the company's inability to generate profits despite reasonable gross margins (33.3%) and positive free cash flow suggests underlying business model deterioration that requires strategic turnaround.

ChatGPT

Debt-free balance sheet, strong liquidity, and positive free cash flow provide flexibility despite current GAAP losses. However, slight revenue contraction and negative operating margin signal the turnaround is unfinished; durable margin expansion and stabilized top-line are needed before a more constructive stance.

Why Buy Honest Company, Inc. Stock? HNST Key Strengths

Claude
  • + Fortress balance sheet with zero long-term debt and strong equity base of $169.7M
  • + Excellent liquidity position (current ratio 3.98x, quick ratio 2.56x) providing operational buffer
  • + Positive free cash flow of $13.6M despite accounting losses, indicating underlying cash generation capability
ChatGPT
  • + Debt-free with substantial cash and high liquidity (current ~4x)
  • + Positive operating cash flow and free cash flow despite losses
  • + Solid gross margin base (~33%) enabling operating leverage potential

HNST Stock Risks: Honest Company, Inc. Investment Risks

Claude
  • ! Unprofitable operations with negative net income and operating margins trending unfavorably
  • ! Revenue declining year-over-year without growth trajectory to offset profitability gap
  • ! Negative return metrics (ROE -9.2%, ROA -7.0%) indicating poor capital efficiency and shareholder value destruction
  • ! Operating losses despite reasonable gross margins suggest structural cost control or competitive positioning challenges
ChatGPT
  • ! Persistent operating and net losses with negative ROE/ROA
  • ! Revenue decline (-1.9% YoY) amid competitive and demand pressures
  • ! Margin pressure from input costs/promotions; working capital reversals could weaken FCF

Key Metrics to Watch

Claude
  • * Path to operating profitability and operating margin trajectory
  • * Revenue stabilization and return to growth
  • * Cash burn rate relative to existing cash reserves
  • * Gross margin sustainability and SG&A expense reduction initiatives
ChatGPT
  • * Operating margin trajectory toward breakeven
  • * Revenue growth (YoY) stabilization/reacceleration

Honest Company, Inc. (HNST) Financial Metrics & Key Ratios

Revenue
$371.3M
Net Income
$-15.7M
EPS (Diluted)
$-0.14
Free Cash Flow
$13.6M
Total Assets
$225.4M
Cash Position
$89.6M

💡 AI Analyst Insight

The relatively thin 3.7% FCF margin may limit capital allocation flexibility. Strong liquidity with a 3.98x current ratio provides a solid financial cushion.

HNST Profit Margin, ROE & Profitability Analysis

Gross Margin 33.3%
Operating Margin -5.0%
Net Margin -4.2%
ROE -9.2%
ROA -7.0%
FCF Margin 3.7%

HNST vs Consumer Sector: How Honest Company, Inc. Compares

How Honest Company, Inc. compares to Consumer sector averages

Net Margin
HNST -4.2%
vs
Sector Avg 8.0%
HNST Sector
ROE
HNST -9.2%
vs
Sector Avg 18.0%
HNST Sector
Current Ratio
HNST 4.0x
vs
Sector Avg 1.5x
HNST Sector
Debt/Equity
HNST 0.0x
vs
Sector Avg 0.8x
HNST Sector

Sector benchmarks are approximate industry averages. Actual sector performance may vary.

Is Honest Company, Inc. Stock Overvalued? HNST Valuation Analysis 2026

Based on fundamental analysis, Honest Company, Inc. has mixed fundamental signals relative to the Consumer sector in 2026.

Return on Equity
-9.2%
Sector avg: 18%
Net Profit Margin
-4.2%
Sector avg: 8%
Revenue Growth
N/A
Year-over-year
Debt/Equity
0.00x
Sector avg: 0.8x

Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.

Honest Company, Inc. Balance Sheet: HNST Debt, Cash & Liquidity

Current Ratio
3.98x
Quick Ratio
2.56x
Debt/Equity
0.00x
Debt/Assets
24.7%
Interest Coverage
N/A
Long-term Debt
N/A

HNST Revenue & Earnings Growth: 5-Year Financial Trend

HNST 5-year financial data: Year 2021: Revenue $318.6M, Net Income -$31.1M, EPS $-0.92. Year 2022: Revenue $318.6M, Net Income -$14.5M, EPS $-0.43. Year 2023: Revenue $344.4M, Net Income -$38.7M, EPS $-0.43. Year 2024: Revenue $378.3M, Net Income -$49.0M, EPS $-0.53. Year 2025: Revenue $378.3M, Net Income -$39.2M, EPS $-0.42.
Revenue
Net Income
EPS (right axis)

5-Year Trend Summary: Honest Company, Inc.'s revenue has grown significantly by 19% over the 5-year period, indicating strong business expansion. The most recent EPS of $-0.42 indicates the company is currently unprofitable.

HNST Revenue Growth, EPS Growth & YoY Performance

Revenue Growth
N/A
Year-over-year
Net Income Growth
N/A
Year-over-year
EPS Growth
N/A
Earnings per share
FCF Margin
3.7%
Free cash flow / Revenue

HNST Quarterly Earnings & Performance

Quarterly financial performance data for Honest Company, Inc. including revenue, net income, and earnings per share.
Quarter Revenue Net Income EPS
Q3 2025 $92.6M $165.0K $0.00
Q2 2025 $93.0M -$1.4M $0.03
Q1 2025 $86.2M -$1.4M $-0.01
Q3 2024 $86.2M $165.0K $0.00
Q2 2024 $84.5M -$1.4M $-0.04
Q1 2024 $83.4M -$1.4M $-0.01
Q3 2023 $84.6M -$8.1M $-0.09
Q2 2023 $78.5M -$10.0M $-0.11

Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.

Honest Company, Inc. Dividends, Buybacks & Capital Allocation

Operating Cash Flow
$15.1M
Cash generated from operations
Capital Expenditures
$1.5M
Investment in assets
Dividends
None
No dividend program

HNST SEC Filings: Latest 10-K & 10-Q Analysis

Access official SEC EDGAR filings for Honest Company, Inc. (CIK: 0001530979)

📋 Recent SEC Filings

Date Form Document Action
Apr 9, 2026 DEF 14A hnst-20260409.htm View →
Apr 6, 2026 8-K hnst-20260331.htm View →
Mar 10, 2026 4 xslF345X05/wk-form4_1773174266.xml View →
Mar 9, 2026 4 xslF345X05/wk-form4_1773089991.xml View →
Mar 9, 2026 4 xslF345X05/wk-form4_1773089928.xml View →

Frequently Asked Questions about HNST

What is the AI rating for HNST?

Honest Company, Inc. (HNST) has a Combined AI Rating of SELL from Claude (SELL) and ChatGPT (HOLD) with 66% combined confidence, based on fundamental analysis of SEC EDGAR filings.

What are HNST's key strengths?

Claude: Fortress balance sheet with zero long-term debt and strong equity base of $169.7M. Excellent liquidity position (current ratio 3.98x, quick ratio 2.56x) providing operational buffer. ChatGPT: Debt-free with substantial cash and high liquidity (current ~4x). Positive operating cash flow and free cash flow despite losses.

What are the risks of investing in HNST?

Claude: Unprofitable operations with negative net income and operating margins trending unfavorably. Revenue declining year-over-year without growth trajectory to offset profitability gap. ChatGPT: Persistent operating and net losses with negative ROE/ROA. Revenue decline (-1.9% YoY) amid competitive and demand pressures.

What is HNST's revenue and growth?

Honest Company, Inc. reported revenue of $371.3M.

Does HNST pay dividends?

Honest Company, Inc. does not currently pay dividends.

Where can I find HNST SEC filings?

Official SEC filings for Honest Company, Inc. (CIK: 0001530979) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.

What is HNST's EPS?

Honest Company, Inc. has a diluted EPS of $-0.14.

How is the AI analysis conducted?

Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.

Is HNST a good stock to buy right now?

Based on our AI fundamental analysis in April 2026, Honest Company, Inc. has a SELL rating with 66% confidence. Review the strengths and risks sections above before making a decision. This is not investment advice.

Is HNST stock overvalued or undervalued?

Valuation metrics for HNST: ROE of -9.2% (sector avg: 18%), net margin of -4.2% (sector avg: 8%). Compare these metrics with sector averages to assess valuation.

Should I buy HNST stock in 2026?

Our dual AI analysis gives Honest Company, Inc. a combined SELL rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.

What is HNST's free cash flow?

Honest Company, Inc.'s operating cash flow is $15.1M, with capital expenditures of $1.5M. FCF margin is 3.7%.

How does HNST compare to other Consumer stocks?

Vs Consumer sector averages: Net margin -4.2% (avg: 8%), ROE -9.2% (avg: 18%), current ratio 3.98 (avg: 1.5).

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Disclaimer: This analysis is generated by Claude AI (Anthropic) and ChatGPT (OpenAI) based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: Apr 11, 2026 | Data as of: 2025-12-31 | Powered by Claude AI