📊 CREX Key Takeaways
Is Creative Realities, Inc.. (CREX) a Good Investment?
Creative Realities exhibits severe operational distress with negative operating income of -$9.3M despite $33.3M in revenue, indicating fundamental business model challenges. The company is burning cash with -$1.0M free cash flow, negative net margins of -18.9%, and deteriorating profitability despite modest revenue growth. Critically low liquidity (cash of only $314K against $39.4M liabilities) combined with $22.0M long-term debt creates an unsustainable financial position with limited runway.
Creative Realities is delivering double-digit revenue growth and maintains a solid gross margin, but that growth is not converting into sustainable profitability or cash generation. Deep operating losses, negative free cash flow, minimal cash reserves, and meaningful leverage create a fragile financial profile. Unless margins improve materially and liquidity strengthens, the current fundamentals indicate elevated downside risk.
Why Buy Creative Realities, Inc.. Stock? CREX Key Strengths
- Revenue growth of 12.6% YoY shows top-line demand exists
- Gross margin of 42.8% indicates reasonable pricing power on delivered services
- Total assets of $61.3M provide some asset base for potential restructuring
- Revenue grew 12.6% year over year, showing continued demand expansion
- Gross margin of 42.8% suggests the core offering can support attractive unit economics
- Current ratio of 1.03x indicates the company is not yet in an immediate working-capital shortfall
CREX Stock Risks: Creative Realities, Inc.. Investment Risks
- Negative operating cash flow of -$834K with minimal cash reserves ($314K) creates acute solvency risk
- Operating margin of -28.0% with expanding losses suggests structural unprofitability despite revenue growth
- Debt/equity ratio of 1.0x with interest coverage of -14.1x indicates inability to service debt obligations from operations
- Current ratio of 1.03x and quick ratio of 0.77x signal immediate liquidity stress
- Negative ROE of -28.8% and ROA of -10.3% show value destruction for shareholders
- Operating margin of -28.0% and net margin of -18.9% show the business remains structurally unprofitable
- Cash of only $314K versus $22.0M of long-term debt leaves very limited liquidity flexibility
- Negative operating cash flow and negative free cash flow indicate earnings quality and self-funding capacity remain weak
Key Metrics to Watch
- Operating cash flow trend and path to positive OCF
- Operating margin improvement and cost structure reduction
- Cash position and runway given burn rate
- Debt refinancing or restructuring activity
- Customer concentration and contract retention rates
- Operating margin trend and whether revenue growth converts into positive operating income
- Liquidity position, especially cash balance relative to debt obligations and operating cash flow
Creative Realities, Inc.. (CREX) Financial Metrics & Key Ratios
💡 AI Analyst Insight
Creative Realities, Inc.. presents a mixed fundamental picture. Review the detailed metrics above to form your own investment thesis.
CREX Profit Margin, ROE & Profitability Analysis
CREX vs Technology Sector: How Creative Realities, Inc.. Compares
How Creative Realities, Inc.. compares to Technology sector averages
Sector benchmarks are approximate industry averages. Actual sector performance may vary.
Is Creative Realities, Inc.. Stock Overvalued? CREX Valuation Analysis 2026
Based on fundamental analysis, Creative Realities, Inc.. shows some fundamental concerns relative to the Technology sector in 2026.
Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.
Creative Realities, Inc.. Balance Sheet: CREX Debt, Cash & Liquidity
CREX Revenue & Earnings Growth: 5-Year Financial Trend
5-Year Trend Summary: Creative Realities, Inc..'s revenue has grown significantly by 506% over the 5-year period, indicating strong business expansion. The most recent EPS of $-0.35 indicates the company is currently unprofitable.
CREX Revenue Growth, EPS Growth & YoY Performance
CREX Quarterly Earnings & Performance
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q3 2025 | $10.5M | $54.0K | $0.01 |
| Q2 2025 | $13.0M | -$615.0K | $-0.06 |
| Q1 2025 | $9.7M | -$109.0K | $-0.01 |
| Q3 2024 | $11.6M | $54.0K | $0.01 |
| Q2 2024 | $9.2M | -$615.0K | $-0.06 |
| Q1 2024 | $9.9M | -$109.0K | $-0.01 |
| Q3 2023 | $11.2M | -$554.0K | $-0.08 |
| Q2 2023 | $9.2M | $1.3M | $0.17 |
Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.
Creative Realities, Inc.. Dividends, Buybacks & Capital Allocation
CREX SEC Filings: Latest 10-K & 10-Q Analysis
Access official SEC EDGAR filings for Creative Realities, Inc.. (CIK: 0001356093)
📋 Recent SEC Filings
❓ Frequently Asked Questions about CREX
What is the AI rating for CREX?
Creative Realities, Inc.. (CREX) has a Combined AI Rating of STRONG SELL from Claude (STRONG SELL) and ChatGPT (STRONG SELL) with 90% combined confidence, based on fundamental analysis of SEC EDGAR filings.
What are CREX's key strengths?
Claude: Revenue growth of 12.6% YoY shows top-line demand exists. Gross margin of 42.8% indicates reasonable pricing power on delivered services. ChatGPT: Revenue grew 12.6% year over year, showing continued demand expansion. Gross margin of 42.8% suggests the core offering can support attractive unit economics.
What are the risks of investing in CREX?
Claude: Negative operating cash flow of -$834K with minimal cash reserves ($314K) creates acute solvency risk. Operating margin of -28.0% with expanding losses suggests structural unprofitability despite revenue growth. ChatGPT: Operating margin of -28.0% and net margin of -18.9% show the business remains structurally unprofitable. Cash of only $314K versus $22.0M of long-term debt leaves very limited liquidity flexibility.
What is CREX's revenue and growth?
Creative Realities, Inc.. reported revenue of $33.3M.
Does CREX pay dividends?
Creative Realities, Inc.. pays dividends, with $4.7M distributed to shareholders in the trailing twelve months.
Where can I find CREX SEC filings?
Official SEC filings for Creative Realities, Inc.. (CIK: 0001356093) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.
What is CREX's EPS?
Creative Realities, Inc.. has a diluted EPS of $-0.60.
How is the AI analysis conducted?
Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.
Is CREX a good stock to buy right now?
Based on our AI fundamental analysis in April 2026, Creative Realities, Inc.. has a STRONG SELL rating with 90% confidence. Review the strengths and risks sections above before making a decision. This is not investment advice.
Is CREX stock overvalued or undervalued?
Valuation metrics for CREX: ROE of -28.8% (sector avg: 22%), net margin of -18.9% (sector avg: 18%). Compare these metrics with sector averages to assess valuation.
Should I buy CREX stock in 2026?
Our dual AI analysis gives Creative Realities, Inc.. a combined STRONG SELL rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.
What is CREX's free cash flow?
Creative Realities, Inc..'s operating cash flow is $-834.0K, with capital expenditures of $210.0K. FCF margin is -3.1%.
How does CREX compare to other Technology stocks?
Vs Technology sector averages: Net margin -18.9% (avg: 18%), ROE -28.8% (avg: 22%), current ratio 1.03 (avg: 2.5).